The target market for a mobile wash includes businesses, shopping malls, and the 38 percent of households that still wash their vehicles at home — roughly 117 million homes. Benchmarks for a hand car wash are average annual wash volume of 7,500 and wash revenue of $180,000.
Who is the target market for car washing?
Studies show that there is an emerging demographic in the market that is worth targeting for your car wash business: the millennials. They are also known as the Generation Y, the generation that came after Generation X. Born between 1984 and 2004, millennials have high regard of themselves and their capacities.
Is a car wash business profitable?
Among the many advantages to owning a car wash, one of the most attractive to new business owners is the amount of profit one can generate. Small-scale, self-service car washes average just over $40,000 per year in profit while larger luxury car washes can net owners more than $500,000 per year.
How do car washes get clients?
So that you get ahead of the competition, here are 7 ideas to attract new customers to your wash any time of year.
- Encourage Current Customers to Make Referrals to Family and Friends. …
- Encourage Customers to Write Online Reviews. …
- Don’t Ignore Bad Reviews. …
- Stay Open Late. …
- Start a Digital Loyalty Program.
- Get Social.
What industry would a car wash be in?
poll Average industry growth 2016–2021: 0.6%
The Car Wash and Auto Detailing industry is tasked with cleaning, washing and waxing automotive vehicles, such as passenger cars, trucks, vans and trailers. Like many industries that rely on discretionary spending, this industry is sensitive to changes in household finances.
How much profit does a car wash make?
On average, an in-bay automatic car wash generates $139,000 of revenue per year and provides a net yearly profit of $86,531. The average cost of getting your vehicle washed in an in-bay car wash is $6.34, which yields an average profit of $4.35 per wash.
Are car washes bad for your car?
Is an automatic car wash safe for my car? Naturally, the reason for getting your car washed in the first place is to remove dirt, debris, and other contaminants that can harm your vehicle. If left untreated, those contaminants can cause corrosion to the metal (rust) and damage to your paint.
How do I promote my car wash business?
6 basic carwash marketing strategies
- Develop a loyalty program. There are a lot of retail businesses out there who are now offering loyalty programs to their customers. …
- Get on social media. …
- Send customers a free upgrade. …
- Update your company documents. …
- Work with the community. …
- Be transparent about offerings.
How does a car wash add value?
Here are some ways to market to customers who are already at your carwash location by rewarding their choice and encouraging repeat visits:
- Loyalty program: Create a loyalty program with exclusive promotions and rewards to keep customers coming back.
- Signage: Take advantage of on-site signage to promote your carwash.
Is a mobile car wash profitable?
ANSWER: Annually, Full-time owners can earn figures as high as $75,000 in profits. Those that operate part-time can earn as much as $50,000. The average order at MobileWash is around $70 and about 75% of that money goes to the detailer.